Creative Direction

“Creative Direction is the intersection where Artistic Skill & Design meet Strategy”

My primary concern when providing good Creative Direction is making sure the Art Direction & Design approaches always support the client’s vision.  A good Director doesn’t direct the creative, but directs what is being created.

Regardless of what discipline an Director comes from, an important responsibility of the role is to value quality equally across all involved disciplines, be it Design or Development.  Great Directors understand each portion of what’s being created and can push every member of the team to produce the utmost quality, quite often beyond what the creatives thought they were capable of themselves.  The best Directors know not only whats required of those that report to them, but can perform to the highest levels at those same jobs themselves.

• Giftware Virtual/Product Design                   • Gaming Art                                                • Concepts
• Apparel Design                                                   • Score board Video Animations             • POP Displays
• Packaging                                                            • Web Banners                                             • Presentations

The Director has lots of responsibilities, like mentoring, growing teams, seeing a vision through for each project, establishing a positive culture, and more.  While those are important traits of good leaders, they are also required traits of any good Creative Director.  A great Director should have the answer to everything, because it’s what you hire them for.  When working on a project, that’s the expectation you should have of them—to make well-informed decisions amongst tough choices.  On projects where I’m the Creative Director, that’s exactly what I provide.

Strong Organizational & Prioritization Skills
Vendor Relations and Negotiation
Excellent Analytical Skills
Employee Training 
and Development
Expert at CGI Composition blending of 3D, Photography & Digital Illustration

• Adobe Creative Suite Software                   • Microsoft Office                           • HTML 5
• Photoshop                                                       • Z Brush                                          • CSS
• Illustrator                                                        • Light wave 3D                              • WordPress
• After Effects                                                    • Apple Keynote